How to Create a Brand Video That Increases ROI and Tells a Compelling Story

Let’s Dive Into How and Why Brand Stories Are So Important and How We Can Create One

Why Video Is So Important These Days

In the digital age, creating video content for your brand is an absolute must. It's a powerful tool for conveying your message and can increase your ROI tremendously. In fact, it's estimated that adding a video to your landing page can increase conversions by up to 80%. But simply uploading any old video won't cut it anymore. To create a video that drives results and tells a captivating story, you need to have a solid plan in place. In this article, we'll dive into the steps you need to follow to create a killer brand video that not only drives ROI, but also engages and inspires your audience.

Where Do You Start?

Andrew Austen - Adaptive Golfer Mini Doc

Start with a goal in mind Before you even start scripting, you need to have a clear picture of what you want your video to achieve. Do you want to increase sales? Raise brand awareness? Provide a tutorial for a new product? Defining a goal will help you create a video that's focused, targeted, and will resonate with your audience in meaningful ways.

Define Your Target Audience

Your video should speak to your target audience's wants, needs, and pain points. Who are they? What motivates them? What are their challenges? Take the time to create a profile of your ideal customer. This will help you create a video that's not only visually appealing, but also speaks directly to your target audience in a way that's meaningful and engaging.

Behind The Scenes at Anomaly Films

Plan Out Your Story

The story is the heart of your video. A great story will captivate your audience and keep them watching until the very end. Whether you're telling your brand's origin story, showcasing a new product, or simply providing a tutorial, your story should be compelling and memorable. Don't just aim to inform your audience, aim to inspire them as well.

Keep It Short & Sweet

Long, drawn-out videos are a thing of the past. In today's fast-paced world, attention spans are shorter than ever. Keep your video short and to the point, ideally no longer than two minutes. Use every second of your video wisely, and focus on the most important points you want to convey. Every frame should be visually compelling and propel your story forward.

Calls-to-action (CTAs) Are Crucial

The end of your video is just as important as the beginning. This is where you want to inspire your audience to take action. Whether it's to visit your website, sign up for a newsletter, or purchase a product, your CTA should be clear, concise, and compelling. Don't forget to include a link to your website or landing page for easy access.

Simply Beautiful Smiles - Brand Video

Let’s Conclude

Creating a brand video that drives ROI and tells a captivating story is no easy feat. But with a clear goal in mind, a defined target audience, a compelling story, a concise format, and a strong CTA, you're on the right path. Follow these tips, and you'll be well on your way to creating a video that not only engages your audience, but also drives results for your business. So go ahead, take the first step, and create a video that will keep your audience captivated until the very end.

Need Your Own Brand Video?

After reading this blog, you should have a clear understanding of the services we provide at Anomaly Films. When it comes to creating brand content for your company's needs, we are here to craft custom pieces to make for an emotional connection with your customer base. With the right combination of video production values and framing the story of your brand in a unique way, we can help set you apart from thousands of competitors out there. Contact us below and let's get started – together, we can create something amazing!

Meet The Team Behind Anomaly Films

Why We Do What We Do

We love staying behind the camera, and mostly out of sight but I realize there have been 4-5 blog posts so far without any information on who we are. I really pride myself on teamwork, and the camaraderie the Anomaly team shares because our crew makes us who we are. What started as a one-man-band kind of company has quickly turned into a full team of creatives that share the same goal - to make impactful films that bring emotion, attention, and move brands forward. We’re so passionate about what we do, because it’s what we love to do.

How We Got Here

I started freelancing at the age of 16. My first few gigs were weddings, of course, mixed in with a couple of live events. I’d say most of my first gigs were for little to no money. What I wanted out of those gigs was the experience. Throughout the Summer of 2013, I was so passionate about filmmaking (and still am). I was studying filmmaking from the time I got up, to the time I went to bed because I had such a hunger to be the best filmmaker I could be. The cool thing is, that’s exactly how I am today. 10 years later, I still have that same passion and so does the entire Anomaly team. Whenever I try to explain to potential clients why we’re the right people for the job, I try to explain this very reason. We’re so extremely passionate about making top-notch work that gives an audience emotion or sets a brand a part. I know, this all sounds so cliche, but it’s 100% true. The entire team is young, and hungry to make a name for themselves that we truly stop at nothing to make the best possible work.

Who We Love To Work With

First and foremost, we’re a video production agency that focuses all of our effort on strictly video marketing. It’s all we’ve been doing for the past decade and it’s what we’ll continue to do since it’s the best possible tool that can be used to tell stories, market to an audience, and change a perspective. We love working with brands, and agencies that aren’t afraid to draw outside the lines or take their own path.

Video Production Company For Brands and Agencies

Anomaly Films on set with the legend, Dr. J at the 76ers Training Facility

Anomaly Films is constantly partnering with brands and agencies that need a video production team that understands video marketing. Video is an unstoppable tool, and the best tool to use when it comes to marketing to a certain audience. Video is personal, and flexible.

Why We’re Different Than Other Video Agencies

I hate sounding "salesy” but we are one of the top video production companies in Philadelphia. We have extreme pride and passion for delivering next level work that will turn heads, and move brands physically, and an audience emotionally. That’s why we’re trust by organizations like the Philadelphia 76ers, Samsung Mobile, Susquehanna International Group, HipCityVeg and more!

Services

We don’t believe in service lists. We like to think of ourselves as manufacturers that don’t specialize in one specific thing. We can mold, shift, and find a way to make any sort of video whether it’s marketing content, brand videos, documentary, or animation. We have the know-how and years of experience within the team to make any job, big or small, possible. The one thing we do specialize in is making a statement within our videos. Our favorite projects to work on are the one’s that make us scratch our heads and think to ourselves, “how can we take this to the next level”.

See Us In Action

Think We’re A Good Fit?

We’d love to chat, and learn more about what it is that makes you passionate. We focus most of our attention on the people that think like we do so we’d love a chance to learn more about you, your brand and what you’re looking to do with video. Hit the button below to get in touch, and to see if we’re the right people for the job!